AI empowers games to go global and accurately reach players around the world
Since the beginning of this year, many places have introduced new policies in accordance with local conditions to support game companies in expanding overseas markets. In May, Guangdong Province issued the "Several Policy Measures on Promoting the High-Quality Development of Guangdong's Online Game Industry", which proposed to create a "Guangdong-made Game Overseas Matrix" and a "Game Enterprise Overseas Alliance", integrate resources, and concentrate on promoting more Guangdong-made original games to the international market and expand the overseas influence of Guangdong-made games. In June, the Zhejiang Provincial Department of Commerce and 17 other departments jointly issued the "Several Measures on Supporting Games to Go Overseas", proposing a series of measures such as promoting cultural and technological integration and innovation in the game field, supporting game "going overseas" publicity and marketing promotion, and implementing precise policies for R&D, operations and other links to enhance the global competitiveness of game products. Thanks to a series of policy supports, Chinese game companies have accelerated their "going overseas" and have turned their attention to overseas markets to seek new growth points. Leading game industry companies such as Perfect World Co., Ltd. and Sanqi Interactive Entertainment Network Technology Group Co., Ltd. (hereinafter referred to as "Sanqi Interactive Entertainment") have vigorously promoted their globalization strategies, and small and medium-sized game manufacturers have also actively optimized their global layout.