Bocom International: NIO L90 aggressively priced, expected to see stable monthly sales exceeding 5,000 units
Bocom International issued a report stating that NIO (09866.HK)'s Ledao L90 is aggressively priced, with a starting price of 265,800 RMB. Even the top-of-the-line Ultra version does not exceed 300,000 RMB. Based on its pricing strategy and channel feedback, the bank expects the group's monthly stable sales to exceed the market expectation of 5,000 units. The bank also believes that NIO's marginal improvements and cost reductions will be the market's focus. Although the stock price has rebounded 50% from its lows, the group's 2025 price-to-sales ratio is only 0.85 times, indicating that marginal improvements may lead to a sustained rebound in the stock price. The bank maintains a "Buy" rating.