Douyin integrates instant retail business, and Douyin Supermarket is merged into 12-hour delivery
Douyin Supermarket will be merged into Douyin Hourly Delivery to improve the efficiency of instant retail business. In the first week after the Spring Festival in 2023, Douyin Supermarket was launched within Douyin e-commerce. This is an online e-commerce self-operated business similar to JD Supermarket. The person in charge reports to Mu Qing, who was then the vice president of e-commerce. Before the official launch, Douyin Supermarket went through about a year of preparation. In mid-2022, it was piloted in cities such as Guangzhou, Shenzhen and Hangzhou. This year, Douyin e-commerce is in a period of rapid development and has clearly defined the strategic goal of focusing on shelf e-commerce. According to reports, Douyin Supermarket is expected to penetrate young high-income groups in first- and second-tier cities and increase the frequency of users using Douyin e-commerce.