On the evening of September 16th, the first JD Wine Tasting event was held at the Beijing International Hotel. Following the launch of unbundled air ticket bookings and a three-year commission-free JD Hotel PLUS membership program, JD.com continued its focus on the hospitality and travel industry, officially launching the "JD Wine Tasting" IP. According to reports, in 2007, Liu Qiangdong organized the first "JD Mall Netizen Meeting," inviting users to share their ideas and suggestions. Eighteen years later, the "Netizen Meeting" was upgraded to the "JD Wine Tasting." Numerous longtime JD.com users who have supported JD for over 20 years, as well as numerous guests from the travel and hotel industries, attended the event to witness the official launch of the "JD Wine Tasting" IP. It is reported that the "JD Wine Tasting" IP will hold regular events in the future.