Reporters have learned from multiple sources that, following Taobao's global expansion project last year, Lazada and Tmall have for the first time achieved system-level integration, establishing a dedicated project team to enable Tmall merchants to connect to the Southeast Asian market with one click. Several well-known Tmall brands have confirmed their participation. A representative from a brand that received an invitation to expand overseas exclusively revealed to Sina Technology that the project, a joint initiative between Tmall and Lazada, is highly valued within Alibaba. Currently, merchants have a dedicated "One-click Global Expansion, Direct to Southeast Asia" page in their backend. "There are no additional operating costs; merchants are solely responsible for shipping goods to domestic warehouses, while the platform covers international logistics, overseas product after-sales service, and advertising." Reporters reached out to Lazada for confirmation, but no response was received as of press time.