Meituan and Taobao are "fighting like crazy": some takeout can be purchased for "zero yuan", and some store clerks say that the average working time is 14 hours
2025-07-06 19:31:18

The reporter found that starting from the evening of July 5, Meituan and Taobao Flash Purchase, two major platforms, issued a large number of takeaway red envelope coupons, including "21 off for 25", "20 off for 25", "16 off for 16" and many other large coupons. JD Takeaway also issued 10 million "Su Chao Takeaway" exclusive coupons, but the main discount on its takeaway interface is still the "10 billion subsidies" announced before. In this context, a cup of American coffee costs less than 4 yuan and is free of delivery. A single COCO store sold more than 600 coupons for the "Three Milk Tea Brothers" at 3.9 yuan per cup, and many consumers posted "zero-yuan purchase" orders on social platforms. A large number of users flocked to the platform to place orders, causing Meituan to crash in the evening of the 5th. The official response said that the server current limit protection was triggered because the number of user orders exceeded the historical peak. Most of the store clerks were caught off guard, and many merchants did not even have time to see the actual subsidies and income. A clerk at a leading tea brand revealed that he didn't get off work until after 12 o'clock last night because there were too many orders. The average working time in the store was 14 hours. A tea merchant told reporters that in the new round of food delivery wars, the platform has borne a larger proportion of subsidies. However, more than one boss said that although the number of orders has increased several times, the actual amount collected has not increased much, which is equivalent to "making a profit".
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