JD Supermarket's "JD Mooncake Category 2025 Trend Insight Report" shows that consumers plan to purchase an average of over four boxes this year, with purchase intentions increasing significantly as the Mid-Autumn Festival approaches. Low-temperature mooncakes performed particularly well, with overall sales growth reaching 73%. In terms of styles, Cantonese, Hong Kong, and Suzhou mooncakes remain the most popular, with over 60% of surveyed users preferring Cantonese mooncakes.