Analyst Ming-Chi Kuo released a report pointing out that Apple Intelligence is not of much help to iPhone sales. According to its industry survey, overall iPhone 4Q24 shipments declined by approximately 5.8%, but iPhone revenue only declined by 0.8% year-on-year in 4Q24, because the iPhone's product shipment mix in 4Q24 further improved. In terms of the new Pro series’ share of total shipments, it increased significantly from 54% in 4Q23 to 61%. In addition, users who purchase the Pro series are very likely to pay extra for a version with higher storage space, so the Pro series' contribution to the average unit price is very significant. However, the proportion of Pro models cannot increase endlessly. The decline in iPhone revenue in the Q12025 financial report is a warning sign. If Apple does not adjust its iPhone product and sales strategy, the trend will continue and iPhone revenue will decline by a mid-single-digit year-on-year in 2026.