"Summer travel" is booming, and listed companies are coming up with various tricks to help consumers "beat the heat"

2025-07-31 07:24:45

As summer temperatures continue to climb, summer escapes have become a popular choice in the tourism market. Data from Meituan Travel shows that since July, escaping the heat has become a core demand among tourists, with searches for "summer escape travel" surging by 47% year-on-year. The northwest, northeast, and southwest regions have become popular destinations. Numerous listed travel companies have capitalized on this business opportunity, launching special programs and diverse services such as concerts, water gun festivals, and off-season outbound summer escapes to fully meet tourists' summer needs and help consumers beat the heat.

Meituan

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