Why did Meituan expand into Brazil? Wang Xing: Brazil ranks fifth in terms of food delivery scale, and almost all major Internet companies in China have invested in it
Recently, Meituan's shareholders meeting was held at Hengdian Building, Meituan's headquarters in Beijing. During the question-and-answer session, Wang Xing responded to why Meituan wanted to vigorously develop the Brazilian market. Wang Xing mentioned that Brazil is a large economy and one of the original four BRICS countries. In terms of area, Brazil is the fifth largest in the world, in terms of population, Brazil is the seventh largest in the world, and in terms of economic size and GDP, it is around ninth. However, its takeaway development is good, and it ranks fifth in terms of the current takeaway scale. So Brazil is a market with great potential. On the other hand, Brazil's economic and trade relations with China are relatively stable. So we are optimistic about the Brazilian market. But on the other hand, we will not be particularly anxious. First, it is very far away, and the language and culture are very different. In addition, as a big country, Brazil itself has very strong Internet companies. The relative advantage is that Brazil is generally open, whether it is European and American brands, Japanese brands, or Chinese brands, there are already many layouts there. If you pay attention, you will see that almost all major Chinese Internet companies have already invested a lot in Brazil, whether it is Shein, Temu, and the previous Kuaishou, or even Didi, Chinese smartphone brands, home appliance brands, and even car brands have invested a lot in Brazil. In the future, more cooperation will be formed to jointly build the visibility and reputation of Chinese companies in Brazil.