Zeekr told reporters that Zeekr has introduced a partnership model to penetrate the sinking market in the form of "direct sales as the main and partnership model as the supplement". In 2025, Zeekr plans to open nearly 200 new stores, and it is expected to reach about 560 stores by the end of this year. Zeekr responded that there are voices in the market saying that Zeekr has turned into a dealer, which is a misunderstanding. The partnership model is not a dealer model. Zeekr said that the core of Zeekr's partner model is the agency system, not the traditional dealer model. By introducing investor partners, providing store building resources, and managing sales teams, partners mainly provide users with sales, delivery, and after-sales services. Users still place orders and invoices through the Zeekr official App to maintain order-based production. Whether it is a direct-operated or partner store, the Zeekr vehicles sold are all at a unified national retail price.