Recently, reporters learned that Zeekr, which previously adopted a direct sales model in the channel, introduced a partner (agency) model to fill the gap in Zeekr's channel layout in the sinking market and accelerate the realization of this year's sales target. It is understood that the core of Zeekr's partner model is the agency system, not the traditional dealer model. Partners mainly provide users with sales, delivery, and after-sales services. Users still place orders and invoices through the Zeekr official App to maintain order-based production. Regardless of whether it is a direct-sale store or a partner store, the Zeekr vehicles sold are all at a unified national retail price, and the store's service standards and user experience remain consistent.