On September 15th, Chow Tai Seng Jewelry Co., Ltd. recently launched a strategic partnership with 51 Media. Lei Binyi, founder and CEO of 51 Media, stated that this partnership represents a deep integration of the supply chain and content ecosystem. Regarding live streaming, Chow Tai Seng will open up its in-store broadcast matrix for licensing. Regarding IP incubation, the two parties will jointly cultivate influencers in the jewelry vertical. Regarding supply chain, the two parties will jointly build a duty-free supply chain for Hainan's offshore islands. Furthermore, regarding overseas business, the two parties will establish a TikTok jewelry e-commerce platform to promote Chow Tai Seng's IP.