On September 5th, China Charity Day, ByteDance's public welfare platform, in collaboration with the China Charity Federation, the Public Welfare Communication Professional Committee of the China Television Artists Association, Tencent Charity, Weibo Charity, and other organizations, jointly held the "New Media Charity Culture Communication Exchange Conference." At the event, the various parties jointly released the "Charity Culture Communication Quality Content Support Plan" and the "New Media Charity Culture Communication Initiative" to creators, creative organizations, and media outlets. The "Charity Culture Communication Quality Content Support Plan" stipulates that from September to November, creators can produce and disseminate content for selected charity projects, and platforms such as Douyin, Video Account, and Weibo will simultaneously support high-quality charity content. To address the potential risks of fraudulent donations to the public when participating in charity activities, ByteDance Charity, in conjunction with various parties, released the "New Media Charity Culture Communication Self-Discipline Initiative." The initiative clearly establishes authenticity as the bottom line for the creation of charity content, prohibiting the dissemination of false news, hearsay, and malicious rumors to ensure the authenticity and credibility of charity projects. It also encourages the creation of high-quality works that demonstrate humanistic care and inspire social good.